Ways To Improve Your Organic Reach on Social Media
When it comes to organic reach on social media, the golden days are definitely over. With algorithms changing by the minute, and a constant decline in organic reach on most big platforms, the secret to reaching your target audience on social media without using paid ads is now a bigger dilemma than ever.
Why has organic reach on social media declined?
Can you reach your followers organically nowadays?
Is it worth investing your resources in an organic strategy?
Instead of just lamenting about how much easier it once was to get more brand visibility, we wanted to address all these questions in detail, in the hopes that it’ll bring you closer to understanding how to reach your target audience on social media organically.
We’ll cover the basics, give you an overview of the situation with organic reach on social in 2019, and cover some pretty effective tactics you can use to improve your organic reach on social media.
Let’s dig in!
What Is Organic Social Media Reach?
Organic reach is essentially a metric used in social media marketing – it’s what we use to describe the number of unique social media accounts that have seen a particular piece of social media content once, without the use of any paid tools to boost its visibility.
Organic reach is intrinsically tied to the number of followers a social media page has, although there are other factors that can contribute to a larger organic reach – such as hashtags and targeting.
SEO and Organic Reach on Social Media Go Hand in Hand
Let’s make a very convenient analogy here – for social media, organic reach is what SEO is for Google, because the goal of “organic reach” is to basically get you to rank higher on people’s social media feeds.
In simple terms, organic reach equals exposure. It’s something that gets you in front of an audience, and the first step to actually getting your content out there. What comes after is the very difficult and particular task of drawing your audience in – with your branding, the quality of your content, and the value you provide to your customers.
The Benefits of Having Good Organic Reach on Social Media
Paid ads are an essential tool in social media marketing, but they should be built on the backbone of a sound organic content strategy. Having organic content on your social media pages has a number of benefits:
- It gives your brand more credibility.
- It gives your users more content to browse when they reach your social media page which allows them to familiarize themselves with your brand.
- It leads to more B2C engagement.
- Organic content has higher click-through rates (CTR).
- With organic content, your brand seems less promotional.
- Relying only on paid advertising is unlikely to get you optimal exposure.
So naturally, the question that follows is:
What’s the current situation with organic reach on the biggest platforms?
Well, there’s been a steady and well-documented decline of organic reach on social, and that’s what we’re going to discuss next.