Social eCommerce – How to Use Social Media to Drive Sales
So, you have an online selling site and your own ecommerce business where you want to drive buyers and increase your sales. Or maybe you’re a social media manager for an ecommerce business and your job is to drive more sales via social media marketing?
Whether you’re a beginner in selling online by using social media or not, one thing is certain – you want to promote your (social) eCommerce business and sell your products.
Since more and more people are shopping online rather than going to physical stores nowadays, you want to be where your customers are and we’re here to tell you how to do just that! Social eCommerce, otherwise known as social shopping, has been continuously growing in the past few years which is why you should know how to effectively use social media to drive sales.
We’ll give you the best and most effective tips and tactics for driving sales via social media and give you some examples of the most successful social media eCommerce campaigns.
Before we get into all that, let’s briefly see why social media is so important for eCommerce.
Why is Social Media Important for eCommerce
While search engine traffic was once essential for eCommerce growth, social media has now taken over. Social commerce, a term that has been used for around 14 years, has become such a strong division of traditional eCommerce that eCommerce stores with social media presence have up to 32% more sales that eCommerce stores that are not on any social media network.
Facebook and Instagram are definitely the two networks that will bring you the most sales, the former being the leader given that up to 85% of all orders done on social media are made on Facebook.
Still not convinced that social media can increase your sales? Let’s give you a few more statistics.
- There are around 1.5 billion people who are active on social media every single day.
- 23% of online shoppers are more likely to buy a product after seeing a social media recommendation for it.
- 30% of online shoppers are willing to buy a product on a social media network like Facebook, Instagram, Pinterest, and others.
- Half a billion businesses advertise their brand on Instagram.
Now that you’re aware of social media’s importance for your eCommerce store, let’s get down to business and tell you how to use social media to drive sales.