How to Create a Social Media Content Calendar: Tips and Examples

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February 27, 2019 0 Comment

Do you find it hard to come up with content ideas every single day? Do you struggle to keep your content well-planned and organized? Or maybe you have a problem with consistency when it comes to your social media content strategy?

If the answer is yes to one or more of these questions – a social media content calendar is exactly what you need. Whether you’re a social media marketer, manager, or a business owner who uses multiple social media platforms for marketing, having a social media content calendar will make your marketing strategy much more successful and organized.

So, if you want to know more about social media content calendars – what they are, why you need one, and how to create it – you’re at the right place. We’ll also give you some examples of how businesses use them as a part of their marketing strategy, so let’s get things started.

What is a Social Media Content Calendar?

If you think that a social media content strategy involves coming up with content ideas and scheduling blog posts on Facebook, Twitter, and other social media networks on a given day – there’s much more to it than that. This is where a content calendar comes in.

To put it in the simplest terms possible, a social media content calendar is a working document where you plan, organize, and schedule content for all your social media networks.That being said, the content planning and scheduling is not just for that given day, but for the whole week, or even for the whole month or two if you choose to. If it works for your business, you can also set up the exact time when you want a particular piece of content to go live, so that everything is nicely planned and organized in advance.

For this, you can use any type of working document:

  • A spreadsheet – good old Excel, or an online spreadsheet service like Airtable.
  • An app designed specifically for this purpose.
  • A notebook or a calendar where you’ll write down the necessary information.

You see, the choice is entirely yours.

The most important thing is that your whole marketing team has access to it, so if your team is comprised of more than a couple of people, a document or an app that can be accessed by all of them online might be the best idea.

Apart from content ideas and topics as well as publishing dates and times, a social media content calendar can also include the hashtagsyou’ll use for each piece of content and social media platform, the assets needed for that piece of content to be created (like images, statistics, infographics, and so on), different categories for different pieces of content, and more!

The more information you include, the better for the whole marketing team and your marketing strategy.

That being said, if you’re still skeptical and unsure of whether or not you really need a social media content calendar, read on.

Reasons Why You Absolutely Need to Have a Content Calendar

In order to have a successful social media marketing strategy, having a content calendar is a must.

Don’t believe us?

Let’s go over all the reasons why you absolutely need to have a social media content calendar this year and beyond.

You’ll Have Better Organization

The beauty of having a content calendar is that it makes your content strategy very organized. If you use more than one social media platform for marketing your business, you definitely need it.

A content calendar allows you to visualize what your content production will be like for the upcoming weeks or months.You’ll know exactly what your plan for posting on each social media network is like. You’ll have an overview of the different types of content you publish so that you don’t bore your audience and repeat certain pieces of content or post something that’s completely irrelevant to them.

You’ll also be able to see if you neglect one social media platform or post too much on another one. Another mistake you’ll never make again is post the same piece of content with the same message on more than one of the social media platforms you use or manage (unless you’re repurposing intentionally, which definitely works if it’s done right).

Additionally, you’ll have content ready for posting or at least content ideas for slower months – or those times when you’re simply not inspired enough to be creative. This will ensure that you or your team are always prepared with fresh content at hand.